Leadership in a Time of Crisis

Murat Ülker; Ali Atif Bir

Leadership in a Time of Crisis

Simple explanations of complex topics

by Murat Ülker (Author), Ali Atif Bir (Edited)
©2023, Monographs, 384 Pages
Law, Economics & Management

In this book, the prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything from management and leadership to corporate communication and marketing, from science and technology to nutrition and health.

Murat Ülker not only gives clues to the principles that have enabled him to be successful but also makes many predictions about the future. In these texts written during the pandemic, he also imagines how the future will be shaped while discussing how the pandemic will affect our daily and working lives.

Cover
Title
Copyright
About the author
About the book
This eBook can be cited
Contents
Business
1. Telework
2. Our Subject Is Innovation and Our Future
3. The End of the Plaza Empire and the Inevitable Rise of Telework in Business Life
  1. The Birth of Today’s Offices
  2. When Did Offices Turn into Plazas?
  3. Where Did the Idea of a Holiday Originate?
  4. What Do Office Employees Feel?
  5. What Do Meetings Mean?
  6. How Did Teleworking and the Teleworking Group Originate?
  7. Why Was Telework Adopted?
  8. What Do Yildiz Holding Employees Want to Do?
4. The Best Bargain Is an Expensive CEO
5. Telework Update: New Normal or Back to Old Normal
6. Could 75 % of Companies Perish by 2027?
7. What Is the Secret of Ulker’s Marketing Success?
8. Make Happy, Be Happy
9. The Higher the Targets, the Higher the Performance!
10. Post-corona Economy: Simit or Doughnut Economics
11. Are Most of the Super-Rich People Patriotic, Generous, and Genuinely Interested in the Welfare of Their State?
12. What Is My Grade This Year?
13. Is That the End of Retailing as We Know?
14. We Know the Limits of a Company, What Are the Limits of a Family?
15. A Good Bargaining Method Is Possible with the Satisfaction of the Other Party
16. What If I Say I am Prejudiced? Is It also a Bias That I Think I am Biased?
17. You Can’t Manage a Global Company without Understanding Different Cultures
18. A Small Contribution to the “Human Resources Summit” with Future Skills
19. The Sustainable Success Model
20. Turkish Economy at the Crossroads
21. How Will a 4-Day Work Week Come into Place? For Whom Will It Be Applicable?
22. The Changing Consumer, Sales Channels, and a Goya in Seattle
23. A Digital Leader Is Very Different from Other Leaders!
  1. Why Are the Digital Giants Winning?
  2. A New World with New Rules
  3. Advantages of Digital Company Leaders
24. Risk Management in Foreign Partnerships
25. How Much of a Role Did Executives Play in the Success and Decline of GE’s Life?
Other Topics
1. Digitization or Digitalization: When You Switch from Analog to Digital
2. “The Right It” Means “Verify”
3. How Artificial Is Artificial Intelligence?
4. Humans Are Now “Digitally Social Animals”
  1. Environmental Reset
  2. Technological Reset
  3. Micro Resetting, Business World
  4. Sector Reset
  5. Individual Reset
5. The Unknowns of the Metaverse World Are Vast, But You Must Be Prepared!
  1. What Stage Are We in Realizing the Metaverse Dream?
  2. How Does It Affect Our Business?
6. Hype in Medicine and Health Medical Myths vs Old Wives Tales: Who Is the Snake Oil Dealer?
7. Pseudoscience Creates New Heroes All the Time!
8. All Foods in Nature Are Chemical!
9. Everybody or Nobody? Is It All or Nothing?
10. Moo’s Law: An Investors’ Guide to the New Agrarian Revolution
11. What Does Bill Gates Mean: Will Our End Be Worse Than the Corona Epidemic If We Do Not Zero Out the Greenhouse Gases?
12. The Legendary Gen Z: Are Generational Differences Real?
13. My Communication Style
14. Yes or No: You Should Be Honest
15. What Does Schadenfreude Mean?
16. The Body Keeps Score, Never Mind It’s in Our Hands to Change the Record!
17. The First Self-Help Book I Ever Read
  1. Carnegie’s Three Fundamental Principles
  2. Six Ways to Get People to Like You
18. Athenian Philosophers Seemed to Me as If They Never Lived, But Who Knows
19. What’s at the Museum of the Future?
20. “Overrated Graffiti Artist” Banksy: While Everyone Else Is Busy Self-sharing, He Is after Mystery!
21. Sarah Morris: There Is No Objective, Everything Is Subjective!
22. Zaha Hadid: A Woman Architect Who Turns What She Visits and Reads into a Masterpiece
23. Every One of Ahmet Gunestekin’s Works Is a Novel
About the Author

Pages:

384

Year:

2023

ISBN (HARDBACK):

9783631900727 (Active)

ISBN (EPUB):

9783631904961 (Active)

ISBN (PDF):

9783631901229 (Active)

DOI:

10.3726/b21294

Language:

English

Keywords:

Communication, Time, business, Leadership, Murat, Crisis, Life, Economy, Brand, Topics, Complex, Simple, Atif, explanations, Hints, teleworking, Ülker

Published:

Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2023. 384 pp.

Murat Ülker was born in 1959. He graduated from the Management Department of the School of Administrative Sciences at Bog˘aziçi University, Istanbul. Murat Ülker is the Chairman of the Board of Directors of pladis and Godiva, which includes United Biscuits, Ülker, Godiva, DeMet’s Company.

You do not have access to the Supplementary.

Leadership in a Time of Crisis

Similar titles