Cover
Contents
Acknowledgments
Preface
Chapter One: Communicating Through the Internet
Characteristics
Phase One: The Text-Based Internet
E-mail
Discussion Groups
Computer-Supported Cooperative Work (CSCW) or Groupware
Text-based Games and MUDs
Internet Relay Chat (IRC)
Hyperpersonal Communication
Phase Two: The World Wide Web
Types of Web Sites
Hypertext
Search Engines
The Web and Teaching
Phase Three: Social Networks
Web Logs or Blogs
User-Generated Content
Social Networks
Flow Theory
Summary
Exercises
Chapter Two: Social Networking
History
Social Networking Usage
Blogs
Second Life
Education
Time and Space
The Darker Side
Social Network Analysis
Summary
Exercises
Chapter Three: Online Presentation and Personal Branding
The Internet and Self-Identity
Gender Bending
Methods for Self-Representation
Graphic Accents or Emoticons
Programmed Emotions
Goffman and the Internet
Personal Branding
Impression Management Model
Summary
Exercises
Chapter Four: Social Norms
Basic Rules of Netiquette
Lurking
Flaming
Managing Negative Behavior
Normalizing Death Online
Death on the Network
Norms in Social Networks
Classroom Behavior
Social Identification/Deindividuation Theory
Summary
Exercises
Chapter Five: Misbehavior Online
Personal Misbehavior
Spamming
Trolling
Provocateurs
Misrepresentation
Online Games
Disruptive Behavior and Social Concerns
Hackers vs. Crackers
Cyberterrorism
Hate Speech
Pornography
Exploitation of User Information
Misbehavior in Social Networks
Cyberbullying
A Model for Comparing Codes of Conduct
Summary
Exercises
Chapter Six: Internet Relationships
Social Presence
Reasons for Online Relationships
Types of Relationships
Online Relationship Development
Criteria for Evaluating Online Relationships
Trust
Stages of Relationship Development
Summary
Exercises
Chapter Seven: Virtual Communities
History of Virtual Communities
Changing Concepts of Community
Types of Communities
Phase One
Phase Two
Phase Three
Uses and Gratifications Theory
Summary
Exercises
Chapter Eight: The Interface Is the Marketplace
Intraorganizational Electronic Communication
Business-to-Business
Customer-to-Business
Online Marketing
Customization
Money and Electronic Commerce
Trust in Business
Advertising and Marketing Overview
The World Wide Web
Phase Three
Virtual Worlds
Blogs and Marketing
YouTube and User-Generated Content
Social Networking
Personalized and Contextual Marketing
Model of Marketing Communication in Hypermedia
Summary
Exercises
Chapter Nine: User-Generated Content and Remix Culture
Remix and Social Media
Remix Culture
Critical Digital Intertextuality
Content Creators
YouTube and Viral Marketing
Remix and Politics
Remix and Education
Copyright Issues
Evaluation of Remixed Messages on the Web
Summary
Exercises
Chapter Ten: Relationships and Social Capital
Laws of Relationship Capital
Eight Factors
Ideological Background of Social Capital
Types of Social Capital
Relationship/Social Capital and Social Networks
Social Capital and Business
Virtual Worlds and Social Capital
Second Life
Social Capital in Education
Rhetorical Framework for Understanding Interpersonal Relationships
Summary
Exercises
Chapter Eleven: Social Issues and Social Networks
Privacy
Privacy and Social Networks
Privacy Concerns
Sexual Assaults
Privacy and Business
Schools
Student Attitudes
Privacy Settings
Private vs. Public Boundaries
Privacy Paradox
Privacy Solutions
Theories on Technology and Social Relationships
Summary
Exercises
Chapter Twelve: Social Network Generation
Millennials
Social Media
Profiles
Motivations for Using Social Media
Dropping Out and De-Friending
Twitter
Social Media and Social Issues
Workplace and Social Media
Politics
Activism
Social Media and Advertising
Global Issues
The Life of Informatiom
Folksonomies
Social Networks and Media Ecology
Summary
Exercises
Glossary
Bibliography
Index
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