Current Issues in the Slovak Mass Media

Veronika Cillingová; Eva Bútorová; Dáša Nováčiková; Jitka Rožňová

Current Issues in the Slovak Mass Media

by Veronika Cillingová (Author), Eva Bútorová (Author), Dáša Nováčiková (Author), Jitka Rožňová (Author)
©2019, Monographs, 110 Pages
Media & Communication

Series: Studies in Communication and Politics, Volume 11

The book deals with the problems of media communication and its formation in the Slovak Republic in and after 1993. It focuses on the social function of the media in the sense of journalistic communication. The authors also address the problems of gender stereotypes presented through social networks and advertising in all kinds of media in Slovakia and abroad. This book also explores the question of forming a theoretical basis for the creation of mass media communication (print media, film, photography, literature, works in marketing communication, books). This book does not elaborate on all problems of the mass media in the Slovak Republic, but it attempts to examine the key issues.

Cover
Title Page
Copyright Page
Dedication Page
About the author
About the book
Citability of the eBook
Contents
Introduction
1 The Issue of Gender Stereotypization in Commercial as Mass Media
1. 1.1 Stereotypization in the Process of Opinion Forming
2. 1.2 Linguistic Instrumentarium of Gender (In)equality
3. 1.3 Gender Stereotypization and (In)equality – Medial or Social Construct?
4. 1.4 Tematization of Gender Issue
2 The Issue of Syncretism of Mass Media and Artistic Communication
1. 2.1 Conditions for Syncretism of Mass Media and Artistic Communication
2. 2.2 Fine Arts in Advertising
3. 2.3 Photography in Advertisement
4. 2.4 Film in Advertising – Advertising in Film
5. 2.5 Usage of Art in Advertising
3 Issues of Analytical Journalism in the Magazine Romboid
1. 3.1 Forming of Journalism in the Romboid Magazine from 1966 to 1989
2. 3.2 Journalistic Genres in Romboid after 1989
3. 3.3 Reviews as Dominant Element of Content Focus of the Magazine
4. 3.4 Discussions and Polemics as a Part of Journalism of Rational Type
5. 3.5 Journalistic Interview as Part of Genre Conception of Romboid
6. 3.6 Analytical Journalism in the Magazine Romboid
4 Issues of Journalistic Genres in Slovak Print Media
1. 4.1 Theories Influencing Application of Journalistic Genres in Slovak Print Media
  1. 4.1.1 Issues of Current Theories of Journalistic Genres Applied in Slovak Print Media
2. 4.2 Methodology of Analysis of Current Condition of Theory of Journalistic Genres in Slovak Print Media
3. 4.3 Identification of Analysis/Dissection in Slovak Print Media
  1. 4.3.1 Comparison of the Way of Identification of Dissection and Analysis in Slovak Print Media
4. 4.4 Traditional versus New Theory of Slovak Journalistic Genres
Conclusion
List of Figures
List of Tables
Bibliography
About the Authors

Pages:

110

Year:

2019

ISBN (HARDBACK):

9783631799567 (Active)

ISBN (EPUB):

9783631800034 (Active)

ISBN (PDF):

9783631800027 (Active)

DOI:

10.3726/b16060

Language:

English

Keywords:

Gender Stereotypization, Artistic Communication, Analytical Journalism, Journalistic Genres, Advertisement, Slovak Journalism

Published:

Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2019, 110 pp., 12 fig. b/w, 6 tables

Veronika Cillingová, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her academic interests focus on language of journalism and journalistic genres.

Eva Bútorová, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. She conducts research on gender stereotyping and gender equality in media and advertising.

Daša Nováčiková, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her academic interests focus on journalistic genres and literary criticism.

Jitka Rožňová, Ph.D, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her research interests include art in media communication and advertising.

You do not have access to the Supplementary.

Current Issues in the Slovak Mass Media

Similar titles