New Trends in Management Studies

Özer Yılmaz

The information age is currently characterized by an acceleration in the production and consumption of information, which has a massive impact on social life. Thus, even in the social sciences, conventional approaches must be abandoned, and new ones developed. From an economic perspective, the contributors to this anthology deal with new trends in various areas of management philosophy. Particularly, the articles focus on human resources, marketing, finances and economics.

Cover
Title Page
Copyright Page
Preface and Acknowledgments
About the editor
About the book
Citability of the eBook
Contents
List of Contributors
1 A Way to Maintain Legitimacy: Greenwashing
2 The Location of Social Capital in Corporate Sustainability Equation
3 Corporate Ethics and Management of Diversity in the Framework of Corporate Management
4 The Effects of Work Values on Organizational Cynicism Depending on Generations
5 Work Engagement: A Meta-Analysis Study
6 Effective Leadership Types and Balanced Leadership
7 Impacts of Leadership Styles on Organizational Performance
8 Employees’ Participation in Occupational Health and Safety Practices from Manager Perspective: Example of Metal Industry in Denizli (Turkey)
9 Repeat Online Grocery Buying Intention and Its Determinants: A Comprehensive Model Test
10 Experiential Marketing and Online Consumer Engagement That Carry Your Brand to the Future: Legoland Case
11 Entertainment 4.0: New Formats of Narrative Advertising in Advertising Management
12 Survival Analysis of a Bank Marketing Campaign
13 The Effects of Global Competitiveness and Risk on International Tourism Inflows: The Case of Western European Countries
14 SMEs and Their Current Financial Problems: Turkey as Example
15 Management Controls, Accountability and Internal Audit in Public Management
16 Which Factors Affect Financial Profitability of Traditional Airlines?
17 Green Airport Management Practices and Sustainability Relationship in Turkey
18 Operator Performance in Aviation Safety: Human Factors and Neuroscience
19 Industry 4.0 in Manufacturing
20 New Paradigm of Inspection: Risk Analysis Focused Audit (An Example Practice of Hidden Income Distribution through Transfer Pricing)
List of Figures
List of Tables

Pages:

326

Year:

2019

ISBN (PAPERBACK):

9783631803424 (Active)

ISBN (EPUB):

9783631805947 (Active)

ISBN (PDF):

9783631805930 (Active)

DOI:

10.3726/b16307

Language:

English

Keywords:

Marketing Management, Advertising Management, Financial Management, Human Resources Management, Environmental Management

Published:

Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2019. 326 pp., 23 fig. b/w, 54 tables.

Özer Yılmaz works at International Trade and Logistics Department of the Bandirma Onyedi Eylul University, Turkey. During his studies, he focused on marketing management, consumer behaviour, service marketing and marketing research. He teaches undergraduate and graduate students in these areas.

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New Trends in Management Studies

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