The Current Perspective on Social Media

Yalçın Kahya

As a result of the developments in the IT sector, social media has become an effective phenomenon in political, economic, social and cultural terms. Social media emerges as a structure that touches all areas of life. In this study, social media is evaluated as a whole in terms of individual categories as well as individual use. In addition, it is aimed to explain the term of social media, its application areas, what is its purpose and the positive and negative factors it brings with it. Social media is presented to the reader by analyzing it by different disciplines.

Cover
Title Page
Copyright Page
Preface and Acknowledgments
About the editor
About the book
Citability of the eBook
Contents
List of Contributors
1 Social Media Use of Companies in Public Disclosure: Potential Risks and a Possible Solution
2 Social Media and the Turkish Foreign Policy
3 “YouTube” As a Social Media Tool and “YouTuber” As a New Job
4 The Place and Importance of Emojis in Social Media Marketing
5 Social Media Analytics
6 Social Media Use by Companies and Its Evaluation Based on Selected Financial Indicators
7 The Reflection of Othering and Hate Speech in Social Media Videos/News and Comments Related to Syrian Asylum (Facebook 2018)
8 How Does Social Media Effect International Trade?
List of Figures
List of Tables

Pages:

116

Year:

2019

ISBN (PAPERBACK):

9783631803271 (Active)

ISBN (EPUB):

9783631806838 (Active)

ISBN (PDF):

9783631806821 (Active)

DOI:

10.3726/b16334

Language:

English

Keywords:

social media, Youtuber, Emojis, Social Media Analytics, Social Media Tool

Published:

Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2019. 116 pp., 6 fig. b/w, 11 tables.

Yalçın Kahya holds a Master of Science in Business Administration from Beykent University, Istanbul (Turkey), and a PhD in Sociology from Maltepe University, Istanbul (Turkey). His research interests include crime and deviation. Currently he is working as an Assistant Professor of Sociology at Bandırma Onyedi Eylül University in Balıkesir (Turkey).

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The Current Perspective on Social Media

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