Differing Outlook of Contemporary Advertising

Ömer Aydinlioglu

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.

Cover
Title Page
Copyright Page
Preface
About the author
About the book
Citability of the eBook
Contents
List of Contributors
Articulating Diversity, Decoding Polarization: Online Responses to Coca Cola’s Memleket Advertisement
University Students’ Motivations for Watching Social Media Advertisements: A Study in the Context of Uses and Gratifications Theory
Public Response to “Coup Attempt” through Media: An Analysis of the July 15 Advertisements in Hürriyet Newspaper
The Transformation of the Perception of Hegemonic Masculinity in Cinema through Television Advertisements
The Use of Sexuality in Advertisements of New Media in the Context of Reversing Social Norms
Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation
A General Overview on Turkish Comedy Movies in the Context of Advertising Discourses
Philanthropic Advertising: Creative Ways to Raise Awareness of Humanitarian Issues
Ruling Consumers’ Subconscious through Subliminal Symbols in Advertisements
Analyzing Political Advertising in the Context of New Media Literacy
The Commercial Film for the 15th Istanbul Biennial as an Example for an Interactive Art: #Biennialinthecity
Commodity Fetishism and Advertising
List of Figures
List of Tables

Pages:

296

Year:

2019

ISBN (PAPERBACK):

9783631803714 (Active)

ISBN (EPUB):

9783631803738 (Active)

ISBN (PDF):

9783631803721 (Active)

DOI:

10.3726/b16219

Language:

English

Keywords:

advertising, Advertising discourse, Contemporary advertising, Advertising in new media, Television advertisement

Published:

Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2019. 296 pp., 69 fig. b/w, 24 tables.

Ömer Aydınlıoğlu worked as Research Assistant at the Faculty of Communication in Sivas Cumhuriyet University between 2013 and 2018 and received a PhD degree in Public Relations and Publicity at Marmara University in 2018. He became Assistant Professor at the Faculty of Communication in Sivas Cumhuriyet University in 2019. His research fields include public relations, advertising, branding and social responsibility.

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Differing Outlook of Contemporary Advertising

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